OVERVIEW
Have you ever found yourself in front of a public art installation and wondered who the artist is? Maybe you became so intrigued that all of a sudden an urge to learn more from that artist kicked in and want to see more of their work? I know I have definitely been there.
I introduce you to ARTSYFINDER. The Shazam-like app that can identify public artwork after it is scanned and provide you with useful information about the artist and installation in front of you, perhaps even provide you with a sense of excitement and belonging.
Objectives
Grow cultural identity. Art is used to express individuality, but it also connects people that share similar cultural tastes
Create a sense of belonging by learning more about public artworks that embellish the city they live or are visiting
Generate excitement that would lead to increased traffic which could benefit businesses
Methodologies:
Competitive Analysis Research: study the benefits of public art in communities and how to connect it more to the viewers
Develop the Think. Feel. Believe. methodology to get more into the minds of users.
Develop User Persona. This will give us a more accurate representation of our users.
My Role
UI/UX lead designer. Project took 8–10 weeks to complete.
Doneness
Create an app that allows users to get informed about the different public installations around the world. Allowing the user to be informed, grow in culture knowledge and develop a sense of pride and community.Design and develop branding.
Tools I Used
Sketch | Figma | Adobe Photoshop | Adobe Illustrator
Findings
People use art to express their own individuality, but also to connect with others in the culture and express a shared identity.
Sharing knowledge creates a sense of community
Unique experiences make for unique stories
Knowledge is power
It is good to expand one’s horizons
User Persona
Findings:
Interviewed 1 female
Age: 32
Professional and community and family oriented
A people person
Values knowledge and sharing it
Constantly looking for unique experiences that she can share
When sharing, she likes to be well-informed
She loves experiencing things that are out of the ordinary
Fun personality, people magnet
Wireframe Sketches
Wireframes
UI Kit
I was looking for a fun, energetic look and feel that is also a bit playful. I also added some elements that perhaps can be used throughout the app.
Final Screens
Summary
I created an app that I would love to have at my disposal. It does so much more than just give you an artist’s name. It allows you to connect to art, to deepen knowledge, allow for a sense of pride and community. Perhaps even plan your next adventure now that you know more about particular pieces.
Next steps
Hand off project to programers
Fully develop bottom menu features
Research Shazam’s technology
Develop other flows
Thank you for your interest in my case study and for making it this far.